Competence means that abilities, knowledge and skills that enable the entrepreneur to be an effective person. While time competence means the ability of the entrepreneur to manage his or her time in performing their job properly. Time competence will overall effects your business.
Air Asia Bhd Group Chief Executive Officer, Tan Sri Tony Fernandes is one of the entrepreneurs that very good in time competence. Because of the 11th September 2001 incident, peoples decide to not choose airplane as their transportation. At that time, Tony Fernandes found that leasing cot is decreasing 40% and experienced workers in this industry was unemployed is increasing. So he decided to low the flights cost and offered the best price to customers. Air Asia achieved their aim when many people choose them as transportation and their low fare ticket was able to attract many passengers.
As time getting modern, Air Asia use marketing plan by Internet and again they succeed. It shows that 70% to 80% online purchasing in Malaysia is purchasing Air Asia’s ticket flight. This strategy is suitable at that time and it shows that Tony Fernandes is good in time competence.
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